portfolio
Felipe Araujo Silveira's
Welcome to
Specialist in Neuromarketing and Strategic Marketing with over 15 years of experience connecting brands with audiences through strategies based on consumer behavior. My focus is on transforming data and emotions into effective strategies that generate tangible results. Explore my work and discover how I apply the science of marketing to create stories that resonate globally.
I love to transform brands by understanding the science of consumer behavior
With a career dedicated to developing marketing strategies that combine creativity, technology and science, I have worked across various industries, including dentistry, tourism, construction, hospitality, and convention centers. My knowledge in Neuromarketing allows me to deeply analyze consumer behavior and create campaigns that not only capture attention but also forge emotional connections with audiences.
My approach is simple:
Understand the consumer’s mind and use those insights to develop strategies that connect deeply and generate measurable results.
NeuroLab
Know me
Projects & Transformative Experiences
Discover more about my
Market research and positioning strategies for global brands
Conducted market research and branding strategies for global hospitality brands, focusing on customer segmentation and behavior analysis. The insights gained helped refine brand positioning and market penetration.
AREAS OF INTEREST
Market Research
Hospitality Marketing
Customer Segmentation
Clusterization
Automation
Neuromarketing Applied to Dentistry
Applying neuromarketing techniques to enhance patient experiences and improve brand communication for dental clinics. The research led to more effective branding strategies, improving patient engagement and loyalty.
AREAS OF INTEREST
Neuromarketing
Customer Journey
Experience
Dentistry
Healthcare Marketing
Virtual Reality
Marketing Strategy for Mexico City
and National Brands
A fresh and dynamic marketing strategy designed to elevate the global presence of Mexico City and other national brands. The campaign involved digital and traditional media, innovative guerrilla marketing tactics, and strategic partnerships to reach international markets.
AREAS OF INTEREST
International Branding
Cross-cultural Communication
Digital Marketing
Creative Campaign
Positioning
Brands I have work with
portfolio
Felipe Araujo Silveira's
Welcome to
Specialist in Neuromarketing and Strategic Marketing with over 15 years of experience connecting brands with audiences through strategies based on consumer behavior. My focus is on transforming data and emotions into effective strategies that generate tangible results. Explore my work and discover how I apply the science of marketing to create stories that resonate globally.
I love to transform brands by understanding the science of consumer behavior
With a career dedicated to developing marketing strategies that combine creativity, technology and science, I have worked across various industries, including dentistry, tourism, construction, hospitality, and convention centers. My knowledge in Neuromarketing allows me to deeply analyze consumer behavior and create campaigns that not only capture attention but also forge emotional connections with audiences.
My approach is simple:
Understand the consumer’s mind and use those insights to develop strategies that connect deeply and generate measurable results.
Know me
NeuroLab
Discover more about my
Projects & Transformative Experiences
Marketing Strategy for Mexico City
and National Brands
A fresh and dynamic marketing strategy designed to elevate the global presence of Mexico City and other national brands. The campaign involved digital and traditional media, innovative guerrilla marketing tactics, and strategic partnerships to reach international markets.
AREAS OF INTEREST
International Branding
Cross-cultural Communication
Digital Marketing
Creative Campaign
Positioning
Neuromarketing Applied to Dentistry
Applying neuromarketing techniques to enhance patient experiences and improve brand communication for dental clinics. The research led to more effective branding strategies, improving patient engagement and loyalty.
AREAS OF INTEREST
Neuromarketing
Customer Journey
Experience
Dentistry
Healthcare Marketing
Virtual Reality
Market research and positioning strategies for global brands
Conducted market research and branding strategies for global hospitality brands, focusing on customer segmentation and behavior analysis. The insights gained helped refine brand positioning and market penetration.
AREAS OF INTEREST
Market Research
Hospitality Marketing
Customer Segmentation
Clusterization
Automation
Brands I have work with