Get to know me
From the start of my marketing career, I realized that telling a story that truly connects is key to leaving a lasting impression.
I’m Felipe Araujo Silveira, a marketing strategist with over 15 years of experience across industries such as tourism, construction, retail centers, hospitality, and convention centers. My passion is creating strategies that not only capture attention but also deliver tangible results.
Throughout my journey, I’ve honed advanced skills in market research, global communication planning, digital marketing, SEO, event logistics, and budget management. What drives me is the challenge of turning problems into growth opportunities, using a mix of creativity, data-driven insights, and strategic planning.
My desire to understand audiences on a deeper level led me to explore neuromarketing, a field that studies consumer behavior from a psychological perspective. Currently, my studies in Applied Neuromarketing at UPV allow me to go beyond traditional metrics and campaigns, connecting with the emotions and minds of consumers.
For me, marketing is not just a sales tool; it’s an opportunity to create authentic experiences that resonate globally. If you’re looking for a marketing strategist with a global vision, a solid academic foundation, and a passion for problem-solving, I’m here to help tell your brand’s story and elevate your business.
Education
Master's Degree in Strategic Marketing
Instituto Tecnológico Autónomo de México (ITAM) | México
Bachelor's degree in Marketing and Communications
Universidade Paulista (UNIP) | Brasil
Work Experience
Marketing Director
Mexico City Tourism Board (FMPT CDMX) | 2022-2024
Marketing Projects Coordinator
Independent | Personal Client Portfolio | 2020 - 2022
Marketing Manager
Cancun International Convention Center (Cancun ICC) | 2019 - 2020
International Relations Manager
Mexico Tourism Board (CPTM) | 2015 - 2018
Marketing Analyst, Events and Products
Consultoria, Métodos, Assessoria e Mercantil, S/A (CMA) | 2014
Marketing, Promotion, and Events Apprentice
Scania Brasil | 2012 - 2013
General Marketing Apprentice
IL Barista Cafés Especiais | 2011
Graphic Designer / Marketing Assistant
Martinez Comunicação Visual | 2009 - 2011
Tech Stack: Mastering AI, Data Analytics and Creative Design
My technical expertise spans a wide array of advanced marketing tools and software that enhance my strategic and creative capabilities. I have a strong command of artificial intelligence tools, data analysis platforms, and creative design applications. Specifically, I am proficient in Microsoft Office and highly skilled in Adobe Illustrator, with intermediate expertise in Adobe Photoshop, Premiere Pro, and Sony Vegas Pro for graphic design and video editing. Additionally, I have foundational knowledge of Adobe Lightroom.
When it comes to data analytics and neuromarketing tools, I am adept at using platforms like SPSS, iMotions, and ESense, which empower me to analyze complex datasets and optimize marketing strategies based on data-driven insights. By leveraging the latest technology, I integrate AI-powered solutions and advanced data analytics to inform every decision, ensuring a perfect blend of creativity and strategy in all marketing initiatives.